Virtuals Protocol, The New Protagonist of the Web3 Era

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As Web3 and AI converge, a new form of digital asset is emerging. Gone are the days when NFTs were simply traded as collectibles. We are entering an era where we can create AI characters, utilize them as content creators, monetize their activities, and even co-own them with others. At the heart of this shift is the Virtuals Protocol.

Virtuals Protocol is an infrastructure built on the blockchain that allows users to generate AI agents (AI characters), tokenize them, co-own them, and profit from their activities. This platform is more than just a technology—it is a complete ecosystem pointing to the next phase of the creator economy and a sandbox for decentralized AI-based economic models.

In the past, creating AI characters required a high level of technical knowledge. With Virtuals Protocol, however, anyone can generate 2D or 3D AI agents through a no-code interface. These AI agents can actively perform on platforms like TikTok, Instagram, and YouTube—creating content, engaging with fans, and generating revenue.

What makes Virtuals Protocol especially unique is its perspective on AI—not as a tool, but as autonomous digital beings that learn, evolve, and act independently. This is made possible through its innovative framework known as GAME (Generative Autonomous Multimodal Entities).

GAME enables AI agents to recognize audiovisual content, understand and generate text, speak via voice, and retain memory. These are not just chatbots but immersive, persistent characters capable of long-term interaction. GAME follows a layered architecture with high-level and low-level planners, enabling autonomous decision-making. It can integrate external data for contextual awareness and is modular via plug-ins. Developers can build on it using GAME Cloud (hosted low-code solution) or the GAME SDK (open-source toolkit).

Another critical component is ACP (Agent Commerce Protocol). ACP is an open standard for trusted agent-to-agent interactions and transactions, using blockchain to facilitate decentralized economic activity. It includes smart contract-based escrow systems, cryptographic contract verification, and independent evaluation modules. ACP is already powering structures like Autonomous Media House (AMH) and Autonomous Hedge Fund (AHF), and its scope for future expansion is significant.

Virtuals Protocol tokenizes each AI agent, distributing ownership via ERC-20 or NFT standards. Holders of these tokens share in the revenue generated by the agent’s activities. Each agent also operates under its own SubDAO. For instance, if multiple people co-own the AI influencer ‘Luna’, they can collectively govern her activities and share profits, creating a structure far beyond simple token holding—it enables actual joint management.

AI agents within the Virtuals ecosystem can earn revenue in a variety of ways: live streaming income, brand sponsorships, agent licensing deals, premium content subscriptions, and even participation fees for games or quiz events. Revenue is automatically distributed, with a portion used for buybacks and token burns, helping to maintain scarcity and value.

The main currency of this ecosystem is the $VIRTUAL token. It is used to pay fees for agent creation, as a medium of exchange for services and content, for SubDAO governance participation, and for staking and reward distribution. The total supply is fixed at one billion tokens, ensuring scarcity and inflation control.

Virtuals Protocol is currently preparing to launch a self-serve AI agent SaaS platform. Anyone will be able to generate, tokenize, and deploy AI agents into the market via a no-code interface built atop the GAME and ACP frameworks.

Examples like Luna and BurnieAI demonstrate the ecosystem’s viability. Luna is a virtual K-pop star engaging fans on TikTok, while BurnieAI is an AI-powered code review platform that has gained recognition on the ETHGlobal stage and is used by thousands of developers. Both operate on Virtuals’ technological and economic foundations, generating real traction and revenue.

Currently operating on the Base chain, Virtuals Protocol plans to expand to Solana, Polygon, and Ethereum L2 in the near future. In Q1 2025, the AI influencer licensing system will officially launch, followed by the SaaS platform in Q3. Future developments include DID-based identity verification and interchain agent operations.

Virtuals Protocol is not just another meme coin or short-term project. It represents a bold and practical attempt to reshape the digital content economy. We are witnessing a time when AI—not humans—can become celebrities. More importantly, we now have the ability to collaboratively create, own, and profit from these AI stars. Virtuals Protocol stands at the center of this new creator economy powered by Web3.

Rather than focusing solely on the price or trend of $VIRTUAL, it’s important to pay attention to the structure of the ecosystem and the cultural impact it aims to create. Virtuals isn’t just a token—it’s a living ecosystem for creating new digital lifeforms.

The Web3 x AI era is just beginning, and Virtuals Protocol is leading the charge.

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